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Adidas gets running lift in London

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 · 2h · on MSN
Adidas gets running lift from two sub-2 hour marathons
As athletes and spectators marvel at, not one, but two men smashing the once-thinkable two-hour barrier in this year’s London Marathon, German sportsgear maker Adidas AG also has reason to celebrate.

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 · 10h · on MSN
Running’s two-hour marathon barrier just fell in London—twice
 · 12h
Sawe runs sub-two-hour marathon in London
 · 13h
Sabastian Sawe of Kenya wins London Marathon in world-record time, first to finish under two hours
Sabastian Sawe of Kenya has become the first person to run a marathon in under 2 hours.

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 · 8h
Kenya's Sawe makes history at London Marathon
 · 10h
Sabastian Sawe Makes History Running Sub-2 Hour London Marathon, Reacts to Record in New Video
 · 11h
Sabastian Sawe finishes London Marathon in under two hours to obliterate men’s world record
The Kenyan athlete produced a phenomenal race, closing hard to finish in 1 hour, 59 minutes and 30 seconds.

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 · 12h
Kenya’s Sabastian Sawe becomes first man to run sub two-hour marathon as he wins in London
 · 12h
Kenya's Sabastian Sawe is first person to run sub-2-hour marathon to win in London
8hon MSN

London Marathon '26: New Adidas Shoe Helps Three Runners Make History

In the high-stakes battle for running dominance, the three stripes just got a big boost.
10h

Sabastian Sawe’s super shoe: The 97-gram Adidas trainer that shattered marathon record

Just days after its launch, Adidas’s new 97-gram running shoe is a London Marathon record breaker. Sebastian Sawe powered his way to a sub-two hour marathon in the new “Adizero Adios Pro Evo 3”.
2d

Adidas Adizero Adios Pro Evo 3 Land Just In Time For London Marathon

Adidas's lightest carbon plated super shoes yet have arrived, the Adizero Adios Pro Evo 3, just in time for the elites to wear a pair during London Marathon.
3d

How Adidas Used ’90s Rock Legends Oasis to Engineer a $2.4 Billion Comeback

Through partnerships with Oasis, Bad Bunny, and high-fashion designers like Grace Wales Bonner, Adidas is tapping into its heritage—then transcending it.
1hon MSN

The Chinese sports brand taking on Nike and Adidas

Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
13d

adidas Originals Debuts Its First-Ever Digital Two Ring Watch

Originals introduces the Digital Two Ring, marking its first foray into ring watches; The minimalist accessory arrives in gold and silver colorways with a flexible
3d

Adidas’s New Running Shoe Weighs Just 0.2 Pounds

Running is a bigger business than ever, and the race to create the world’s fastest shoe is sports technology’s ultimate battleground.
3d

Adidas is giving away free tickets to the FIFA World Cup 2026 — here’s how to get them

Adidas wants to make sure you don't miss the FIFA World Cup 26, so it's giving away free tickets to the tournament. Here's how you can get them
3don MSN

Adidas Announces Pro Evo 3 Super Shoe Weighing Less Than 100 Grams

The Adizero Adios Pro Evo 3 arrives at just 97 grams, a remarkable 30 percent reduction from its direct predecessor.
5h

Timothée Chalamet Wears Adidas Stan Smiths

For Game 2 of the first-round series against the Atlanta Hawks, the New York-bred actor laced up a classic pair of the white and green Adidas Stan Smiths. The outfit was a bit louder than his footwear, as he rocked a Knicks-branded blue and orange Adidas track jacket and a pair of washed jeans.
New York Magazine
4d

New Stuff Alert: Adidas for Asos Is Already Selling Out

If you’re planning a long hike or a theme-park visit this summer, Megababe just added a new product to its anti-chafe line. The Blister & Heel Rescue stick is a thick, clear gel formula that’s sweat-resistant and designed to create a protective veil that stops blisters before they form.
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