John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

With a little help from Paris Hilton, video-sharing site YouTube today announced the launch of two new advertising concepts that take cues from the site's own user-generated content. "Hey, YouTubers, ...

If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...

Microsoft posted a tweet yesterday advertising PlayerUnknown's Battlegrounds on the Xbox One X. The ad shows a console with a grassy battlefield on top and a player sneaking through tall grass. The ad ...