The pasta brand is the Official Pasta Partner of Formula 1 ...

In Formula 1, success is a matter of precision. Every detail counts, and excellence comes from the perfect balance of power, endurance, and strategy. But above all, it requires an uncompromising ...

Barilla is shifting into high gear with the launch of Racing Wheels, a special-edition pasta shape inspired by its ongoing ...

The beloved brand is taking inspiration from an unexpected, but fitting, source.

SAKHIR, Bahrain, April 11 (Reuters) - Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver ...

Barilla has announced a new pasta which is shaped like racing wheels, but the gimmick isn't all hot air. Here's how the pasta ...

There is nothing like a Formula 1® race, the world’s premier motorsport. The sleek race cars are meticulously designed for speed and quick turns, and they’re helmed by the best drivers who have been ...

The brand said its new campaign highlights how some things, like a shared plate of pasta, can transcend time, language and even a sport. Barilla is taking consumers back in time with a look at its ...

NORTHBROOK, Ill., Sept. 3, 2025 /PRNewswire/ -- Before the green lights turned on and the engines roared down the straights, a different kind of ritual was quietly taking shape in the racing paddocks ...

PARMA, Italy--(BUSINESS WIRE)--Before the green lights turned on and the engines roared down the straights, a different kind of ritual was quietly taking shape in the racing paddocks of the 1970s. Not ...

From left to right: Stefano Domenicali - Formula 1 CEO, Ilaria Lodigiani - Barilla Chief Category & Marketing Officer, and Paolo Barilla - Vice President of Barilla Group From left to right: Stefano ...