The ad industry spent years debating whether AI would hollow out Google‘s GOOG GOOGL business. Instead, Google handed advertisers an AI toolkit and turned it into an opportunity. The company’s latest ...

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Vidhya Srinivasan, vice president and general manager of ads & commerce at Google, put search and agentic commerce at the top of the company's list for changes in 2026, as Anthropic and OpenAI attempt ...

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on ...

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google officially began rolling out sponsored ads within its AI Mode answers, finally transitioning the “answer engine” to a monetized product. These sponsored results are clearly labeled and ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search ...