Authorized Buyers replaces Ad Networks in AdSense. New buyers will be allowed by default; the auto-allow toggle is removed. DV360 stays in Ad Review Center; the new page adds parent–child visibility.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the ...

Google is fighting AI-powered ad fraud, with AI-powered ad fraud prevention.

Google Ads now surfaces Performance Max (PMax) campaign data in the “Where ads showed” report, giving advertisers clearer insight into placements, networks, and impressions — data that was previously ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...