Microsoft Confirms Rising Memory Costs Will Impact Next-Gen Xbox Pricing

Asha Sharma, executive vice president and chief executive officer of Xbox, has gone on record saying that yes indeed, 'memory costs will impact pricing' of Microsoft's next-generation game console.
GamesIndustry.biz

Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix

Xbox boss Asha Sharma has admitted that the ongoing memory shortage crisis will likely impact the price point of its ...
Hosted on MSN

Microsoft rebrands gaming division back to Xbox

Microsoft has rebranded its gaming division from 'Microsoft Gaming' back to 'Xbox,' with new CEO Asha Sharma emphasizing a gamer-first identity. The strategy puts greater weight on daily active ...

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...
Windows Report

Xbox Could Become More Open as Microsoft Explores New Platform Direction

Xbox is moving toward a more open platform, focusing on player choice, customization, and creator freedom, with key decisions ...
Hosted on MSN

Microsoft unveils 'K2' Windows 11 overhaul alongside Xbox reset

Microsoft is shifting focus from AI-heavy Copilot integration to a broad Windows 11 revitalization under the 'K2' initiative, featuring staged updates for performance and customization. The plan ...
Pure Xbox

Reaction: Xbox Is Changing For The Better, And Now Microsoft Needs To Be Consistent

Following on from a busy few months with Asha Sharma in place, Microsoft announced a reversal in its Xbox Game Pass strategy; ...

Microsoft Finally ‘Actively Investigating’ Why Some Xbox 360 Games Haven’t Been Working On New Consoles For Months

Microsoft’s Xbox Support has issued a statement saying it is “actively investigating” why some Xbox Series X users are not ...
TweakTown

Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO

Microsoft Gaming is out, Xbox is in--that's the message behind new reports that say that the Redmond tech giant is going ...

Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’

Microsoft has been trying to launch an Xbox mobile store for years, but it has been counting on app stores opening up. is a ...
Hosted on MSN

Microsoft revamps Windows updates and Xbox strategy

Microsoft has announced sweeping changes across its Windows and Xbox divisions, aiming to give users more control over updates and reshape its gaming strategy. Windows 11 users will soon be able ...