When college athletes start signing endorsement deals, promoting brands on social media, and earning money from their name, image, and likeness (NIL), the impact reaches far beyond personal profit.

The College Sports Commission released its latest NIL deal flow report on Tuesday, highlighting a rise in third-party NIL activity across Division I from January and February. Notably, associated ...

The rise of Name, Image and Likeness (NIL) rights and the transfer portal has transformed college athletics, giving players unprecedented earning power and mobility. While these changes keep top ...

When the NCAA adopted language that allowed college athletes to earn money—or benefit, as it was termed—from their name, image and likeness (NIL), it created a new chapter in amateur athletics, one ...

LSU received notice that the College Sports Commission is investigating a potential rules violation related to unreported name, image and likeness deals by at least one athlete, according to an email ...

COLUMBUS, Ohio — OHSAA member schools began an emergency vote Monday on the future of name, image and likeness deals for high school athletes. The emergency referendum vote lasts through Friday and ...

March Madness has a way of making you pause and reflect on how dramatically college sports have changed. If you're part of today's generation, you already know about name, image and likeness ...