Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

Discover what digital marketing is and explore the top strategies, channels and best practices to grow your business online ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

Meta Platforms faces unprecedented demand for Meta Glasses that helps it diversify beyond ad revenue. Online ads provide a major capital engine that helps the company invest in more AI opportunities.

Google returned to the courtroom Monday to face allegations that the search giant unlawfully maintained its dominance in the online advertising market. The trial comes after a federal judge ruled last ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter. The online retail giant revealed its latest advertising sales results as part of its fourth-quarter earnings. Meta on ...

Revenue in Amazon's online ad business rose 19% to $13.92 billion. Amazon has emerged as a force in digital advertising, trailing only Meta and Google in the U.S. Amazon reported a 19% increase in ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...