The increasing number of clinicians willing to meet virtually has driven the rate of rep-friendly physicians to a record high of 60% in the U.S., according to a recent report released by Veeva. That ...

Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...

When it comes to pharma’s reputation at the end of 2022, there’s some good news and some bad news. The bad news is that according to the Harris Poll, pharma’s rep in the U.S. is continuing to drop ...

CRM applications for the pharmaceutical vertical are complex andhighly tailored for this unique space. Building a comprehensive mobileCRM app that takes into account the varying needs of a pharma ...

Are your sales reps finding it harder to see doctors? A survey of physicians in major European markets suggests that may be the case, providing fresh evidence that meetings have become trickier to ...

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...