Ad-supported Xbox Cloud Gaming could be coming soon. As The Verge’s Tom Warren posted on X just before the weekend, some Xbox users started seeing notifications on the Xbox app that said: “1-hour of ...

The newly-minted CEO wants to make the "right" decision when it comes to exclusive titles.

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft Gaming CEO Asha Sharma recently said in a memo to staff that Xbox Game Pass has become too expensive for players ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...