John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot ...

With a little help from Paris Hilton, video-sharing site YouTube today announced the launch of two new advertising concepts that take cues from the site's own user-generated content. "Hey, YouTubers, ...

CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...

If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

Amazon Ads has introduced two new AI tools in India. Creative Agent helps businesses generate ad concepts and formats through conversation. Ads Agent automates campaign execution, including audience ...