Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

This week, we’re breaking down the latest earnings reports from WPP, Omnicom and Stagwell, and we dive into High Noon’s search for a new creative agency.

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

Fashion’s commentary on identity and culture informs marketing strategies across categories.

The brewer plans to move ad dollars across brands in real time, ramp up World Cup spending and adjust regionally.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren’t doing enough to get clarity on what their agencies are agreeing to.

Agencies are recasting entry-level roles as AI automates rote tasks, elevating apprenticeships and client-facing work while ...

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.