We’re on a mission to educate consumers about the benefits of choosing wool. Every synthetic garment ever created still exists in some form, haunting our beautiful planet.* Wool is natural, renewable, biodegradable, and proudly holds the title of the world’s most recycled apparel fibre. https://info.woolmark.com/wwnw-fb-organic *Source: Changing Markets, Fossil Fashion: The hidden reliance of fast fashion on fossil fuels (2021) | The Woolmark Company
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The Woolmark Company: Wear Wool, Not Waste • Ads of the World™ | Part of The Clio Network
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One of New Zealand’s first brands originated from sheep. Sheep farms had their own brand names & logos engraved on the woolshed and stencilled on their wool bales. These brands were a signature conveying the quality of the wool and a reputation of the farm it came from. Some brands carried farming family initials and others the original Māori name. The brands on the wool bales were used to identify the NZ farm owners once they were shipped to the wool auctions in Great Britain. Farmers branding
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